Information is the key: What should you have ready to present your academic asset to potential industry partners?

Effective communication and presentation of academic assets are essential for engaging potential partners. At what point is a university research asset considered ready to seek potential partners? What information is essential for effectively presenting to industry? How do research and development teams evaluate opportunities and assess the potential value of academic assets? What are the respective roles of the researcher and the university in the preparation process?

Moderator: Markus Lang, Managing Director, Dr Lang Consulting